Released on = May 21, 2007, 7:59 am

Press Release Author = Andrea Pass/Maximum Exposure PR

Industry = Apparel & Fashion

Press Release Summary = Adea SeaCell® is a "high-tech" collection with a healthy
purpose --- offering comfort and fit while regenerating the skin, allowing women to
pamper themselves while on the go.

Press Release Body = Adea (pronounced ah-DAY-ah), the Italian lingerie and daywear
company, has introduced a new collection utilizing an innovative fabric that
rejuvenates the body. Adea SeaCell® is a "high-tech" collection with a healthy
purpose --- offering comfort and fit while regenerating the skin, allowing women to
pamper themselves while on the go.

Made from a blend of cotton, SeaCell and elastane fiber, the fabric contains seaweed
that allows the skin to absorb nutritional minerals and vitamins such as calcium,
magnesium, cartinoid and amino acids and vitamins A and E. These ingredients are
released by natural body moisture and help the skin stay firm and smooth. Also, with
the addition of silver, the porous, open structure of the SeaCell fibers help
neutralize odors and wick away perspiration.

Elastane has been added to the cotton to ensure that the pieces retain their shape.
The collection is washer- and dryer-safe through all cycles. It is
wrinkle-resistant, static-free and ideal for work, travel, and lounging, sleeping
and sporting activities.

According to Christina DiPierro, President, Adea, "We launched the SeaCell
collection in response to customers who were looking for activewear/loungewear made
of a natural blend while retaining a great fit. We believe women will be fascinated
by the properties, style and comfort of this collection and will respond
enthusiastically."

Known for using the finest fabrics, Adea's SeaCell collection is targeted to women
with an active lifestyle. The line includes a full-length hoodie, sleeveless hoodie,
tank top, full-length drawstring pant and cropped drawstring pant. The five pieces
are available in black, sage and wheat and range in size from small to extra large.
Suggested retail prices are from $86 to $160. The collection is available in
high-end and luxury retail stores throughout the U.S. as well as select spas and
yoga centers. Visit www.myadea.com.



Web Site = http://www.myadea.com

Contact Details = Andrea Pass
Vice President
Maximum Expousre PR
201-573-0300